Pricing Supplement

Hello All,

 I hope this message finds you well. 

I sold my first pair of insoles waaay back in 2012 and I’m proud to say that I haven’t raised my prices since. That’s over 13 years(!) of absorbing increased costs, often against the advice of people much smarter than me. I’ve always been committed to offering high-quality insoles at the best possible price.

That said, rising costs, now compounded by new tariffs, have created pressures I can no longer absorb. As a result, I’ll be implementing pricing adjustments on five of my 11 models effective July 1, 2025.

What’s Changing:

  • Wholesale prices will increase by 9% on these models only: Original Orange, EX+MP, EX, Low Arch, and Low Volume
  • Suggested retail pricing adjustments will also take effect, as outlined below

This decision was not made lightly and my commitment to delivering exceptional quality and value at the best possible price remains unchanged. I truly appreciate your partnership, trust, and understanding.

 As always, if you have any questions, please don’t hesitate to reach out.

With Gratitude, 

John